Sunday 1 February 2009

Interesting Story on the Fall of US TV Preachers (Yes a New Media Link)

Today's increasingly fragmented media landscape is also to blame, said Quentin Schultze, a Calvin College professor who specializes in Christian media.

Church-based televangelism led by powerful personalities filled TV in the 1980s, but now only a handful of shows remain, he said. Among the struggling ministries are those of Oral Roberts and the late D. James Kennedy of "The Coral Ridge Hour" TV show.

"I don't see a scenario for maintaining a TV-based megachurch anymore. The days of doing that in the models of Schuller and Jimmy Swaggart and Oral Roberts are over," Schultze said. "It's amazing to me that the 'Hour of Power' was able to keep going as long as it did."

Through a spokesman, Schuller Sr., his family members and other cathedral officials declined to comment. The younger Schuller, 54, did not respond to an e-mail requesting an interview.

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